eToro was founded as RetailFX in 2007 in Tel Aviv, by brothers Yoni Assia and Ronen Assia together with David Ring. 

 

In 2010, eToro released the eToro OpenBook social investment platform, along with its "CopyTrading" feature. The eToro trading platform enables investors to view, follow and copy the network's top traders automatically. Later that year, eToro released its first Android app so that investors could buy and sell financial instruments via mobile devices.

 

Between 2007 and 2013, the company raised $31.5 million in four rounds of funding.

 

In December 2014, eToro raised $27 million from Russian and Chinese investors.

 

In December 2017, eToro and CoinDash became partners to develop Blockchain-based social trading.

 

 In 2018, eToro raised a further $100 million in a private funding round.

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Overall, more than $162 million has been invested in eToro by investment firms, such as Spark Capital, SBI Holdings, CommerzVentures, Korea Investment Partners, and China Minsheng Financial Holdings, as the company reported.

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In 2013, eToro introduced the capability to invest in stocks and CFDs, with an initial offering of 110 stock products.[19] The same year, eToro was authorized to offer its services in the UK by the FCA regulatory authority, under the subsidiary eToro UK.[20] In January 2014, eToro added cryptocurrencies to its investment instruments.

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In April 2014, eToro added 130 British and German stocks composing the FTSE 100 Index and the DAX30 indices to the company's stock selection.

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In 2017 eToro launched a CopyPortfolio feature, enabling investors to copy investment portfolios from the best-performing traders.

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At the end of 2017, eToro announced having 8 million opened accounts. In 2018, eToro launched a cryptocurrency wallet for Android and iOS.

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In May 2018, eToro entered the US market by offering 10 cryptocurrencies: Bitcoin, Ethereum, Litecoin, XRP, Dash, Bitcoin Cash, Stellar, Ethereum Classic, NEO, and EOS.

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In November 2018, eToro announced the launch of GoodDollar, a non-profit, open-source community project aimed to reduce global wealth inequality through universal basic income (UBI) using blockchain technology.

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In March 2019, eToro acquired Danish blockchain company Firmo for an undisclosed sum.

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In October 2019, eToro released a sentiment-based crypto portfolio using AI technology to evaluate Twitter's current positive or negative impressions of digital assets.

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In November 2019, eToro acquired Delta, a crypto portfolio tracker application company, based in Belgium

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